Blog Post | IDEXX Software

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Maximizing Veterinary Client Retention: What to Do When Pet Owners Miss Appointments

No-shows are a frustrating reality in veterinary practice. Forgetfulness, last-minute emergencies, and misunderstandings can lead to missed scheduled appointments and disrupted workflows. When clients fail to show up, team members should avoid making judgements and instead assume good intent, which can help preserve the long-term client relationship.

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Is Your Veterinary Website Losing You Clients? Conversion Optimization Strategies That Work

Your veterinary website gives potential clients the first impression of your practice. Optimizing your website means ensuring high-level functionality, search engine visibility, and the ideal user experience (UX) that inspires pet owners to take action.

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How to Create an Effective Veterinary Loyalty Program for Your Practice

Who doesn’t love a loyalty program? Consumers, including pet owners, like to be acknowledged and rewarded for giving you their business. A well-designed veterinary loyalty program encourages repeat visits and shows clients you care about keeping them. When you actively reward pet owners for purchases, client engagement goes up and complaints about pricing go down.

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8 Veterinary Social Media Marketing Strategies That Actually Work

Social media can feel like the Wild West of marketing, but it’s necessary in today’s digital marketing world. A strong social media strategy can help your veterinary clinic attract new clients and stand out from other veterinary industry businesses. However, simply having a social media presence isn’t enough—you need cohesive marketing efforts to see real results.

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7 Ways to Reduce No-Shows in Your Veterinary Clinic

A veterinary clinic’s appointment schedule is carefully crafted to meet the needs of its veterinary team, clients, and patients. Missed appointments can disrupt this workflow and lead to lost revenue. But with the right technology and strategies, you can reduce no-show rates and keep your schedule running efficiently and smoothly. Here are seven things to consider if your hospital struggles with concerning no-show rates.

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A Beginner’s Guide to Google Ads for Veterinary Practice

Veterinary professionals have years of education about veterinary medicine but learn little about business or marketing during their schooling. However, marketing strategy is critical to vet practice success. Digital advertising and online veterinary marketing campaigns have quickly become the norm, and for good reason. Well-placed online ads can get you noticed by your target audience, but you need to invest strategically to reach the right demographic.

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Why We’re Launching a Veterinary Newsletter

Veterinary professionals have a lot going on, which can make staying informed about industry trends and new technologies difficult. A newsletter is a convenient way to digest a lot of information in a short time, fitting perfectly into your busy schedule. Our goal at IDEXX Veterinary Software is to make your life easier, so we’re launching a newsletter to help you navigate the ins and outs of everyday vet life, including how to get the most out of your software. Here’s what you can expect.

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5 Quick Wins to Improve Veterinary Client Communication with Automation

High-quality patient care and a seamless client experience hinge on effective veterinary client communication. However, prioritizing client relationships can feel impossible when appointment scheduling, follow-ups, and other routine tasks take up much of the veterinary team’s day.

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