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Why Direct Mail Postcards Are a Must-Have for Veterinary Practices

In today’s increasingly digital world, it’s easy to focus exclusively on email, text, and social media to communicate with clients. However, there’s one marketing tool that consistently outperforms in engagement and recall: direct mail postcards.

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Veterinary Staff Safety: 8 Tips for Success

Veterinary professionals work in an environment where they are exposed to unique workplace hazards. Veterinary practices must protect teams against typical harms, such as falls and chemicals, and veterinary-specific hazards, including bites, scratches, and zoonotic diseases.

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The Veterinary Spectrum of Care: Addressing Cost Concerns

The rising cost of veterinary care has been blamed on advanced treatment options, drug and supply chain problems, demand for livable salaries, and increasingly corporatized structures. Whatever the cause, clients may find themselves unable to provide their pet optimal care because of higher veterinary bills and tighter household budgets. The financial strain on owners can then trickle down to veterinary teams when clients become upset over high estimates and bills.

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The Green Revolution: 7 Steps Toward Veterinary Practice Sustainability

Sustainability may not be the veterinary profession’s first priority, but the issue deserves more attention. Eco-friendly practices help preserve the planet and show clients that your priorities are in the right place. In our rapidly warming climate, every step you take toward improved veterinary practice sustainability can have an impact.

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Simplify Preventive Care with Veterinary Wellness Plans

As veterinary care costs rise, clients seek to save money without sacrificing their furry pal’s well-being. Veterinary wellness plans offer an ideal solution to this dilemma with benefits for clients, pets, and the practice’s bottom line. Plans typically bundle preventive care services as annual discounted packages that can be paid monthly.

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Reducing Veterinary Staff Turnover: 7 Strategies for a Thriving Practice

High turnover is a significant challenge that leads to disruptions across many aspects of veterinary practice. According to an early 2024 AAHA study, the average annual turnover rate in veterinary practices is 23%, meaning almost one in four team members leaves their jobs yearly.

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Is Veterinary Practice Ownership Right for You?

Although corporate consolidation in veterinary medicine is increasing, the goal of independent practice ownership is still alive and well. Aspiring owners have more options than ever to choose their model, including full, partial, and group options. Veterinary practice ownership is a significant career decision that will help you build wealth and take pride in the practice you establish. Here, we look at the steps and considerations to help you on this journey.

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Digital Marketing Tips for Modern Veterinary Practices

Social media, digital marketing, and a general online presence are no longer novelties in the veterinary world—they’re absolute necessities. While word-of-mouth marketing and community involvement still have their places, digital strategies meet the expectations and demands of the modern pet owner.

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