CASE STUDY
How Animal Care Clinic Increased Fecal and Preventive Care Bloodwork Compliance with Vello
Animal Care Clinic, a three-doctor general practice in North Canton, Ohio, has always prioritized staying ahead with the latest veterinary technology. After transitioning from paper records to ezyVet in 2020, they sought new ways to enhance client communication and compliance. In October 2023, they joined Vello’s beta program, expecting to strengthen client engagement by reaching more clients through an improved, fully integrated workflow.
Company
Animal Care Clinic
North Canton, Ohio
Practice info
General Practice, 3 Doctor
Products
ezyVet since 2020
Challenge
Before implementing Vello, Animal Care Clinic relied on ezyVet’s built-in tools for client engagement, including medical service reminders, the online portal, two-way SMS, and email communication. However, they saw an opportunity to:
- Enhance client preparation with pre-appointment instructions.
- Reach more clients with a streamlined appointment reminders experience.
- Support better compliance by promoting preventive care services ahead of wellness appointments.
Solution
By adopting Vello, the practice saw an improvement in the setup and management of their reminder workflow and ease of reaching and engaging their clients. While they expected to reach more clients, what they could not have foreseen was the significant impact on fecal compliance and their client’s newfound interest in preventive care bloodwork. Key features that made an impact included:
- Reminders: Automated reminders effectively reached more clients, increasing fecal compliance with the fecal sample collection checklist, and improving pre-appointment preparation with custom pre-appointment instructions.
- Diagnostic Screening Recommendations: Clients began proactively asking about preventive bloodwork, shifting the staff’s role from sales-driven conversations to patient-focused care.
- Enhanced Client Experience: Seamless client access to Vello right from appointment reminders made it easier to engage clients and enable them to self-serve to access their medical records.
Results
Since implementing Vello, Animal Care Clinic has seen a significant increase in compliance for both fecal sample collection and preventive care bloodwork in wellness visits:
- Fecal Compliance Impact: 63% fecal sample compliance, increasing 40% from 2022 to 2024.
- Bloodwork Inclusion Impact: 43% preventive care bloodwork inclusion for wellness visits, increasing by 34% from 2022 to 2024 —well above the 12% industry average
- Reduction of no-shows & cancellations: The cadence and format of automated appointment reminders helped reach and engage more clients reducing no-shows and last-minute cancelations.
- Stronger Preventive Care Conversations: The diagnostic screening recommendations helped shift client behavior, leading to more proactive wellness discussions.
Looking Ahead
Animal Care Clinic continues to see the benefits of Vello in driving compliance and improving the client experience. The team looks forward to further leveraging automated reminders and recommendations to enhance preventive care adoption.
"With pre-visit instructions, clients are coming in asking for their wellness bloodwork. My staff doesn’t have to feel like salespeople anymore—they feel like they’re partnering with clients to provide the best care for patients."
— Dr. Kendall Snyder, Practice Owner
"One of the biggest impacts we have seen since starting Vello is the number of clients who have not missed their appointments, we’ve had a significant reduction in no-shows and cancellations which has been a huge help for us.”
— Dr. Kendall Snyder, Practice Owner
Conclusion
By implementing Vello, Animal Care Clinic transformed client engagement, improved compliance, and empowered their team to focus on patient care rather than sales. Their success highlights how Vello’s automation and client-friendly tools can drive measurable improvements in preventive care adoption.
In February 2025, Dr. Kendall Snyder, Practice Owner, and David Juarez, Practice Manager, of Animal Care Clinic were invited to IDEXX’s North American Commercial Summit as a featured panelists alongside their Veterinary Diagnostic Consultant Rebecca Kistler. In a panel moderated by Christian Wright, Vice President and General Manager of Veterinary Software, Dr. Synder and David spoke of their experience and success utilizing ezyVet and Vello to reduce manual tasks, drive meaningful automation, and workflow efficiency alongside their IDEXX in-house diagnostics and use of IDEXX reference labs.
Data provided by Animal Care Clinic. Comparison of pet owner compliance with fecal testing for wellness visits including same day sample.