Blog Post | IDEXX Software

Blog Posts

How to Market Your Veterinary Practice Like a Pro in 2025: Veterinary Marketing Tips

Marketing a veterinary practice in 2025 is more than posting cute pet photos on social media. Today’s pet owners are informed and tech-savvy and expect a seamless digital experience when choosing a veterinary clinic. Veterinarians hoping to stand out from the crowd, attract new clients, and retain loyal pet parents must employ veterinary marketing strategies that blend digital marketing, community engagement, and relationship-building.

View Blog Posts

Blog Posts

Google Reviews and Veterinary SEO: How to Rank Higher in Local Searches

If you want to attract more local pet owners to your veterinary clinic, your online presence matters more than ever. Most people turn to Google Search to find local businesses, including veterinary services. Whether they need an emergency vet, a routine check-up, or specialized pet care, local search results can drive new clients to your vet clinic.

View Blog Posts

Blog Posts

5 Digital Marketing Mistakes That Hurt Your Veterinary Practice

As small businesses, it takes more than excellent veterinarians and medical care for veterinary practices to attract new clients and engage existing ones. Marketing is often an afterthought for practice management personnel in busy veterinary clinics, but the right digital marketing plan can help you and your team thrive. If you aren’t thinking about marketing carefully, you may be making one of several common mistakes that could hold you back. Here’s how to identify what you’re doing wrong and get back on track.

View Blog Posts

Blog Posts

The Future of Pet Health Monitoring: Wearable Technology In Veterinary Practice

Thanks to a push from the COVID-19 pandemic, technology has quickly overtaken veterinarian medicine. One exciting recent development that mirrors a similar trend in people is wearable technology. Wearable activity trackers and health monitoring devices give pet owners and veterinary professionals unprecedented access to real-time data about their pets’ well-being.

View Blog Posts

Blog Posts

Talking to Pet Owners about Life Stage Guidelines: Tips for Clear Communication

A pet’s life stage dictates their preventive care needs, which evolve with age. Understanding the life stage concept and how it impacts wellness can help pet owners plan for a healthy future and know what to expect along the way. Organizations like the American Animal Hospital Association (AAHA) and Feline Veterinary Medical Association (FelineVMA, formerly AAFP) provide canine and feline life stage guidelines endorsed by the American Veterinary Medical Association (AVMA).

View Blog Posts

Blog Posts

Is Your Veterinary Practice Management Software Holding You Back? 7 Signs It’s Time to Upgrade

Running a successful veterinary clinic isn’t only about providing quality veterinary care—it also means optimizing day-to-day workflows for your veterinary team and providing an exceptional pet owner experience. Outdated practice management software can slow you down and hinder business growth, preventing the hospital and team from achieving their true potential.

View Blog Posts

Blog Posts

8 Practice Management Software Must-Haves for Specialists

The right practice management software can streamline day-to-day operations while improving veterinary clinic patient care and client communication. But while general practices can choose from many available software solutions, specialists may struggle to find a program with the functionality they need to thrive.

View Blog Posts

Blog Posts

The Veterinary Client Experience: Avoiding Common Pitfalls

The veterinary industry relies on pet owners for consistent business. Veterinary clients expect convenient, caring interactions with their pets’ caregivers, and their experiences in the clinic determine whether they return. Veterinary teams and leaders must understand how to shape a positive client experience with careful attention to each touch point in the process.

View Blog Posts